Michael Raypold, chief technology officer of Victoria-based Echosec Systems Ltd., talks about the joys of cycling and the dangers of the dark web.
FPM: Why does a company need help monitoring social media?
Raypold: There is way more information generated on a daily basis than an individual or even a team can monitor. We’re a bit more interested in the outliers and trends when we’re searching through social media. By layering on meta data, we can help companies discover things that can help fine-tune threat intelligence that might affect their brands, assets or executives. It’s really about reducing the noise and the information asymmetry to the point where they don’t have to throw resources at it.
FPM: What threat does the dark web pose?
Raypold: The dark web is a more challenging problem, because by nature it’s not visible and you need special tools to access it. I don’t want to mislead people — there is nefarious content, illegal content and marketplaces — but the entire dark web is not illegal content. It can be used for good. People post blogs on the dark web. There are a couple of news organizations that have pages on the dark web. We’re focused on the content that might have leaked personally identifiable information or things that might materially affect a brand, things that could put a company in a negative light such as an info security breach or a threat to one of their executives or brands. We don’t go a day without hearing of another data breach, or an account that’s been hacked, or some actor that’s been in some corporate network and siphoned off some proprietary information. It’s really a cat-and-mouse game. It’s us trying to stay ahead and find this data so we can show it to our clients for their security purposes.